Dream Garage Ad Campaign
Nissan North America launched its "Life is a journey. Enjoy the Ride." advertising campaign with a two minute television commercial at the 1996 Super Bowl. The spot featured a "Dream Garage" filled with vintage Nissan vehicles and a mystical Japananese character loosely based on Nissan Motor Corporation U.S.A. founder Yutaka Katayama. The Dream Garage featured a number of Datsun Roadsters most notably a silver 1967 Datsun Roadster 2000 which was featured prominently in the print campaign.