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ARCHIVE IMAGE OF THE MONTH

(see complete fairlady.org monthly archive here)


JULY 2008  

Image of the Month - July 2008

Tokyo, 1965 - ticket stub for the movie My Fair Lady - Datsun Fairlady advertising appeared on the reverse

In 1965, when the recently released movie of My Fair Lady came to Tokyo, Nissan took advantage of the name with a campaign that included advertising on all of the theatre's ticket stubs, as shown above. Legend has it that the Datsun Fairlady was originally named after the stage musical, after Nissan's then President, Katsuji Kawamata, visited the USA in 1958. He was there to review and promote Nissan's progress in the USA, taking in the musical at the Mark Hellinger Theater on Broadway, on his visit. The story goes that he was so taken by the style of the leading lady, Sally Ann Howes, and the show itself, he returned to Japan and insisted that the company's next sports car should be named the "Fair Lady". The name appeared on the slow-selling SPL212 and SPL213, which would be aimed solely at the American market. Later, in 1965, following pressure from American dealers and potential customers of the Fairlady 1500 (SPL310), the name was dropped. However, the company's domestic line of sports cars has been named the Fairlady ever since.


Previous: June 2008 - 1965 - Don Goodrich, Virginia International Raceway, 1965

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